Performance Marketing Manager

The role

You will plan, set up, and optimize numerous conversion-focused digital advertising campaigns for playlists, artists, catalog, and e-commerce. You will analyze campaign data across platforms and work with tracking, A/B testing, and conversion optimization.

What you will do

• Plan, set up and optimize approximately 10–30 parallel campaigns per week.
• Drive conversion-focused campaigns for playlists, artists, catalog and e-commerce.
• Review and analyze campaign data across multiple platforms to optimize for conversion, CPA and ROAS.
• Ensure correct tracking and measurement including pixels, Conversions API, UTM structure and first-party data.
• Work systematically with A/B testing and conversion rate optimization of ads, audiences and landing pages.
• Contribute a brand-building perspective to create long-term engagement.
• Collaborate with the team to develop new ideas, working methods and solutions.

Required qualifications

• Extensive experience in performance marketing with a focus on conversion-driven advertising, advanced tracking and complex campaign setups.
• Very good practical knowledge in Meta Ads Manager, Google Ads and TikTok Ads Manager.
• Good knowledge of tracking and measurement, such as tracking pixels, Conversions API/server-side tracking, attribution and first-party data.
• Experience in conversion rate optimization (CRO) and systematic A/B testing.
• Understanding of SEO, search behavior and how digital advertising contributes to organic growth.
• Ability to analyze and visualize data and present insights.
• Good ability to write engaging and selling texts for digital campaigns in Swedish and/or English.

Nice to have

• Experience driving sales in a webshop
• Basic knowledge in Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)

Benefits

• Chance to grow into a global network
• Opportunity to work with advanced, data-driven campaign setups
• Environment where creativity is encouraged
• Team and work environment characterized by creativity, engagement and international collaboration
• Competitive salary with benefits
• Opportunities for professional development

Before you apply

• Submit application by November 13, 2026

About the company

Sony Music Entertainment is one of the world's leading music companies with over 5,000 employees globally. Sony Music Sweden employs about 80 people to create, develop, market and distribute music from a wide selection of Swedish and international repertoire.