Digital & Social Media Coordinator

The role

This role supports the day-to-day execution of social media and digital campaigns for Sony Pictures Animation films, series, and studio channels. The person will manage social content calendars, develop creative content, and monitor online communities.

What you will do

• Support the planning and day-to-day execution of social and digital campaigns.
• Manage social content calendars, scheduling and publishing across platforms.
• Help develop creative social content and copy.
• Coordinate the development, routing and delivery of social assets.
• Monitor social platforms, online communities and conversations.
• Support community management and audience engagement.
• Stay current on social trends, emerging platforms, creators and evolving audience behaviors.
• Identify behind-the-scenes, filmmaker, artist and talent-driven storytelling opportunities.
• Support social coverage for premieres, screenings, festivals, conventions and other events.
• Partner with the Publicity team to amplify press moments and announcements.

Required qualifications

• 1–3 years of experience in social media, digital marketing, digital publicity, communications or a related field, or equivalent relevant experience.
• Hands-on experience supporting social media channels for a brand, entertainment property, agency, media company or other organization.
• Strong understanding of major social platforms and how audiences engage with content across them.
• Strong writing skills and the ability to adapt copy and tone for different platforms, audiences and projects.
• Highly organized and detail-oriented, with the ability to manage multiple projects, deadlines and changing priorities.
• Creative thinker with strong instincts for engaging social content and digital storytelling.
• Familiarity with social publishing, scheduling, listening and/or analytics tools.
• Comfortable using social performance data and audience insights.
• Collaborative approach and ability to work effectively with creative teams, filmmakers, talent, executives, agencies and other partners.
• Sound judgment and discretion when working with unreleased content, talent and other confidential information.
• Interest in social trends, entertainment, pop culture and emerging digital platforms.
• Ability to work outside of standard business hours as required for key social moments and events.

Nice to have

• Experience with entertainment, animation, film, television and/or fandom communities

Benefits

• Qualifies for benefits pursuant to the collective bargaining agreement

About the company

Sony Pictures Animation is a pre-production animation studio based in Los Angeles, California, creating both feature animation and animated series. They aim to empower filmmakers to lead the creative process to produce bold and innovative visual storytelling.