Product Marketing Senior Manager

The role

This individual contributor will own go-to-market strategy and execution for EDR and Threat Protection product lines. You will drive the Technology Alliance Partner Program and develop positioning, messaging, and sales enablement tools.

What you will do

• Own go-to-market strategy for EDR/Threat Protection and other assigned product lines.
• Conduct ongoing competitive research.
• Partner with product management and engineering to translate technical capabilities into messaging.
• Maintain working knowledge of SonicWall SonicSentry to support cross-sell messaging.
• Plan and lead product launches end to end.
• Build sales enablement assets like pitch decks, battlecards, and training materials.
• Produce thought-leadership and demand-generation content.
• Own marketing strategy and success metrics for the Technology Alliance Partner Program.
• Develop customer and partner knowledge through research and interviews.
• Define and track success metrics for launches, campaigns, and the partner program.

Required qualifications

• 6-8 years of product marketing experience.
• Meaningful time at a B2B security or technical software company.
• Demonstrated ownership of go-to-market strategy and execution for at least one product line or service offering.
• Strong knowledge of the security market, including EDR/XDR, endpoint threat protection, and firewalls.
• Excellent written and verbal communication skills.
• Proven ability to independently build sales enablement content.
• Strong analytical and business skills.
• Self-motivated with the ability to manage multiple priorities and drive projects to completion.
• Willingness to travel to visit customers, prospects, and partners.
• Bachelor's degree in Marketing, Business, Engineering, or a related field.

Nice to have

• Experience with EDR/endpoint security, threat protection, or network security.
• Working familiarity with managed security services (MSS).
• Experience building or running technology alliance or channel partner marketing programs.
• Prior professional experience in product management or another strategic technical role.
• MBA or other advanced business degree.

About the company

SonicWall has delivered a partner-first unified cybersecurity portfolio for more than 30 years. The company helps SMBs, MSPs, and IT teams consolidate security across hybrid environments.