Local Visibility Optimization Specialist

The role

The Local Visibility Optimization Specialist supports the delivery of professional services to customers. This role acts as a hands-on local SEO practitioner to improve local search visibility, rankings, and listings performance.

What you will do

• Execute Local Visibility Optimization professional services work.
• Serve as a customer-facing local SEO specialist.
• Conduct SEO audits and contribute to customer-specific success plans.
• Build and deliver monthly SEO analysis reports.
• Support keyword tracking and performance analysis.
• Track recommendations, actions, and optimizations throughout the customer lifecycle.
• Conduct competitive analysis.
• Participate in customer meetings and QBRs.
• Partner with Customer Success Managers and the Manager, Local Visibility Optimization.
• Identify opportunities to improve customer deliverables and internal workflows.

Required qualifications

• 3+ years of experience in SEO, local SEO, digital marketing, marketing analytics, professional services, customer success, or a related customer-facing advisory role
• Strong understanding of local SEO, Google Business Profile, listings optimization, local landing pages, keyword strategy, and search visibility best practices
• Experience analyzing performance data and translating insights into actionable customer recommendations
• Experience creating customer-facing reports, presentations, audits, or strategic recommendations
• Experience working directly with customers in an advisory, consulting, professional services, customer success, or digital marketing capacity
• Strong written and verbal communication skills
• Ability to manage multiple customer deliverables, reporting timelines, and follow-up actions simultaneously
• Bachelor’s degree or equivalent experience

Nice to have

• Experience supporting multi-location brands, franchise businesses, or enterprise customers
• Experience with Google Business Profile, Google Search Console, Google Analytics 4, Looker Data Studio, GeoRank tools, listings platforms, or local marketing platforms
• Experience supporting paid professional services or customer-facing advisory packages
• Experience conducting competitive analysis across listings, local landing pages, search visibility, or local market performance
• Experience in SaaS, MarTech, digital marketing, local marketing, or agency environments
• Experience partnering with Customer Success, Professional Services, Product, or Support teams to improve customer outcomes
• Familiarity with SOCi’s product suite, local marketing platform capabilities, and customer use cases

Benefits

• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs

About the company

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. The company provides an AI-powered digital workforce to help brands achieve digital visibility and scale marketing efforts.