Director, Customer & Partner Marketing

The role

The Director, Customer & Partner Marketing will own the strategy and execution of marketing programs to drive customer expansion, generate partner-sourced pipeline, and support retention. This leader manages two Demand Generation Managers and a Marketing Coordinator.

What you will do

• Develop and execute customer marketing strategies for expansion pipeline and retention.
• Partner with Account Management and Customer Success to align programs with revenue targets.
• Build account-based campaigns to engage customer buying groups.
• Lead customer lifecycle marketing including campaigns, nurture programs, webinars, and events.
• Develop and execute co-marketing strategies with technology, agency, and reseller partners.
• Build partner enablement and channel programs.
• Champion the use of AI and automation to improve campaign execution and efficiency.
• Partner with Marketing Operations to establish KPIs and reporting.
• Lead and develop a team of two Demand Generation Managers and a Marketing Coordinator.
• Own the customer and partner marketing budget.

Required qualifications

• 8+ years of B2B SaaS marketing experience.
• 5+ years in customer, expansion, or channel/partner marketing.
• 3+ years of people management experience.
• Proven track record of developing marketing programs that generate measurable pipeline and revenue.
• Experience executing integrated, account-based, and retention-focused marketing programs.
• Strong proficiency in marketing automation and CRM platforms (e.g., Marketo, Salesforce).
• Hands-on experience building AI-enabled marketing workflows.
• Strong analytical, communication, and cross-functional leadership skills.
• Ability to align with Sales and Customer Success leadership.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Nice to have

• experience marketing to multi-location, franchise, or local-business customers
• experience within a martech/agency ecosystem

Benefits

• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs

About the company

SOCi.ai is redefining how multi-location Enterprises and Property Management Companies achieve local and AI search visibility with the world’s first agentic workforce. Their team works from home around the globe.