Sofi
Product Marketing Manager, Checking & Savings
New York, New York. Posted a month ago
The role
This individual contributor role drives engagement and retention marketing for SoFi Checking and Savings. You will focus on growing and retaining balances and direct deposits within the existing member base through segmentation, testing, and promotions.
What you will do
- Drive day-to-day engagement and retention marketing for Checking and Savings
- Grow and retain balances and direct deposit relationships by identifying member segments
- Own promotions, sweepstakes, and offers from construction through post-campaign analysis
- Develop segmentation and testing programs to identify incremental value
- Partner with Lifecycle Marketing to optimize campaigns across email, push, and in-app channels
- Work with product and engineering on product-led experiments
- Reduce churn and reactivate dormant members through targeted offers and testing
- Build measurement plans and turn findings into concrete recommendations
Required qualifications
- 4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience
- Strong quantitative skills and comfort in spreadsheets and Business Intelligence tools
- Ability to connect day-to-day execution to business outcomes
- Experience working closely with cross-functional teams, especially Product and technical/engineering partners
- Experience designing and running tests in campaigns or in product
- Ability to manage multiple concurrent campaigns, dependencies, and deadlines
- Ability to write clearly and concisely
- Bachelor's degree
Nice to have
- Experience marketing banking or deposit products, particularly around direct deposit or balance growth
- Experience with segmentation and audience targeting against a large customer base
- Experience building and running promotions, sweepstakes, or offer and bonus mechanics
- Working familiarity with SQL and Business Intelligence tools such as Tableau
- Experience operating in a regulated environment alongside legal and compliance partners
About the company
SoFi is a next-generation financial services company and national bank using mobile-first technology to help members reach their goals.