Direct Mail Marketing Manager, Credit Card (Contract)

The role

This role manages the end-to-end direct mail creative process for the SoFi Credit Card product. You will lead creative strategy, campaign production, compliance reviews, and performance analysis.

What you will do

• Lead end-to-end creative strategy and execution for Credit Card direct mail campaigns.
• Lead quarterly creative planning with the creative agency.
• Lead upfront data and audience planning with internal data teams and agencies.
• Own the creative roadmap and partner with agencies for messaging and visual storytelling.
• Serve as the day-to-day campaign lead and primary liaison among stakeholders and vendors.
• Translate approved strategies into actionable campaign plans, briefs, and production requirements.
• Manage monthly direct mail tests and creative variations.
• Own campaign timelines and the shared production calendar.
• Lead the Compliance and Legal review process for direct mail materials.
• Partner with data science and analytics to evaluate campaign results and provide recommendations.

Required qualifications

• Bachelor's degree
• 4+ years of project management experience
• Experience partnering with cross-functional teams to execute complex, multi-channel campaigns and operational initiatives
• Experience managing high-volume direct mail, CRM, lifecycle, or integrated marketing creative execution
• Strong project and production management skills
• Highly proficient in Google Workspace, particularly Google Sheets, Docs, Slides, Gmail, and Calendar
• Proficient in Tableau and Snowflake
• Strong understanding of creative development, production, version control, review/approval processes, and vendor management
• Experience working directly with Legal, Compliance, Creative, Marketing, Analytics, Data, and external production vendors
• Strong attention to detail
• Comfortable working in a test-and-learn environment
• Excellent communication and organizational skills

Nice to have

• Supporting direct mail or other marketing campaigns within financial services or another highly regulated industry
• Experience within financial services, credit cards, banking, or another highly regulated industry
• Financial services or credit card marketing experience

About the company

SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology. They aim to help members reach their financial goals through products like student loan refinancing, loans, investing, and cash management.