Senior Lifecycle Marketing Manager, Smart Card

The role

You will drive Smart Card planning and growth through lifecycle marketing strategies. You will deliver personalized multi-channel communications to drive account opens, funding, activation, and spend.

What you will do

• Develop lifecycle marketing strategies to drive card account opens, funding, activation and spend.
• Collaborate with cross-functional teams to align marketing efforts with product and business goals.
• Plan personalized multi-channel campaigns using email, push, in-app, and SMS.
• Design and deploy educational content strategies for Smart Card use.
• Manage an experimentation roadmap for full-funnel program performance.
• Drive campaign automation and personalization.
• Report on lifecycle channel, campaign and program performance.
• Collaborate with data science to develop reporting frameworks and track metrics.
• Direct campaign priorities with Lifecycle Marketing Tech Ops.

Required qualifications

• Bachelor’s Degree in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS
• Proven track record of driving lifecycle marketing strategy including cross-sell, upsell, onboarding and retention at scale
• Strong analytical chops with experience using various testing methodologies
• Experience in directing creative decisions for lifecycle marketing and conducting testing of value propositions
• Effective verbal and written communication skills
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership

Nice to have

• Experience working in a regulated industry (FinTech or Wealth Management)
• Experience leveraging AI-driven insights or machine learning models
• MBA or other advanced degrees
• Previous finance, tech, or brokerage industry experience

About the company

SoFi is a next-generation financial services company and national bank using mobile-first technology. They aim to help members reach their goals through innovative technology.