Senior Director, Affiliates

The role

The Senior Director of Affiliate Marketing provides strategy, vision, and direction for the Affiliate Partnerships business. This leader manages a team responsible for Lending and Banking verticals including Personal Loans, Student Loans, Home Loans, Credit Card, Deposits, Brokerage, and Crypto.

What you will do

• Develop strategy and direction for Lending and Banking areas of the business.
• Finalize business forecasts, test and learn strategies, and identify new opportunities.
• Lead strategic conversations and complex negotiations with senior leadership at external partners.
• Nurture, develop, and attract talent, including coaching a team of seasoned practitioners.
• Drive complex initiatives across multiple stakeholder groups to drive business results.
• Anticipate factors that could impact outcomes of established strategies and solve abstract challenges.
• Onboard and optimize partners and investors to the Loan Platform Business.
• Identify and set stretch goals and establish tech capabilities and innovation roadmap.
• Prioritize test and learn strategy and dive deep into funnel optimization.

Required qualifications

• 15+ years of related experience (or 12+ years with a Master’s degree).
• 10+ years of performance marketing.
• Minimum of 5+ years in affiliate and a focus on Financial Services and Lending and/or Banking products.
• Proven track record of managing high performing teams including senior managers and other people managers.
• Expert understanding of affiliate marketing platforms (Impact, Tableau, Snowflake).
• Expert understanding of affiliate capabilities (Hosted Models, APIs, Lead Gen platforms).
• Deep responsibility for compliance with state and federal regulations as they pertain to lending, banking, and affiliate marketing.

About the company

SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology. They aim to change the way people think about and interact with personal finance.