Vice President, Marketing

The role

The Vice President, Marketing will own the demand generation engine and unify marketing behind a single pipeline and revenue plan. This leader will build a demand generation function from the ground up and connect Communications and Brand with Customer Marketing.

What you will do

• Build and run the demand generation function
• Design and execute account-based marketing (ABM) programs targeting health systems and CMO networks
• Oversee all paid marketing activities including SEO/AEO, website optimization, and paid conference participation
• Sequence case studies, partner spotlights, and earned media assets into outbound campaigns
• Own the handoff from marketing-qualified leads to AEs
• Partner with Communications and Brand to align marketing functions behind shared pipeline and revenue goals
• Own lifecycle and expansion marketing to refine provider and patient journeys
• Partner with Product, Data, and Revenue Operations to define the marketing tech stack and CRM attribution model
• Lead, mentor, and grow a distributed marketing team

Required qualifications

• 8-12+ years of progressive B2B marketing experience
• At least 3 years in a senior leadership role
• Proven track record building demand generation and ABM programs from the ground up in a growth-stage or mid-market company
• Demonstrated command of the full marketing funnel
• Track record managing marketing in a resource-constrained environment
• Experience partnering closely with a sales organization
• Experience reporting into a revenue-focused executive
• Experience leading cross-functionally without direct authority
• Fluency with AI research and productivity tools

Nice to have

• Experience marketing to health systems, hospital networks, or enterprise healthcare buyers, as well as patients and providers

Benefits

• Competitive pay & equity
• Fully remote
• Comprehensive health coverage: Medical, dental & vision
• Paid time off
• 401k plan + matching
• Paid parental leave
• Home office stipend

About the company

Cadence is the clinical AI company automating the treatment of chronic disease. The system learns from real-world care delivery, improving as it scales.