PR & Influencer Manager – Middle East

The role

The PR & Influencer Manager will lead communications, influencer marketing, press monitoring, and agency management across the GCC. This role focuses on Saudi Arabia and the UAE to drive brand desirability and sales performance.

What you will do

• Develop and execute integrated PR, influencer, and event strategies across the GCC region.
• Identify emerging cultural trends and social conversations relevant to regional audiences.
• Build and maintain relationships with influencers, creators, talent managers, and media personalities.
• Lead PR agencies and retailers in developing, negotiating, and targeting influencers or press.
• Manage external agencies and set clear KPIs and performance expectations.
• Oversee campaign execution from strategy through delivery.
• Manage and monitor campaign performance using CreatorIQ and other tools.
• Manage budgets aligned with Marketing Managers and P&L.
• Develop and execute influencer events, brand experiences, and community activations.
• Partner with marketing, social media, brand, and leadership teams.

Required qualifications

• Minimum 5 years of experience in PR, communications, events influencer marketing, or integrated marketing
• Proven experience managing agencies and external partners
• Strong experience working across GCC markets, particularly Saudi Arabia and the UAE
• Demonstrated success leading influencer and creator marketing programs at scale
• Experience using CreatorIQ or equivalent influencer marketing platforms
• Extensive network of influencers, creators, talent managers, media contacts, and industry stakeholders across the Middle East
• Deep understanding of Saudi cultural dynamics, media landscape, influencer ecosystem, and consumer behavior
• Strong knowledge of UAE and broader GCC communications environments
• Strategic thinker with strong business acumen
• Exceptional relationship-building and stakeholder management skills
• Strong project management and organizational capabilities
• Fluent in Arabic and English

Benefits

• Competitive salary
• Bonus program
• Flexible hybrid work environment
• Inclusive culture

About the company

Sol de Janeiro is a globally recognized, award-winning beauty brand inspired by Brazil's beauty rituals. Headquartered in New York, it has expanded globally with teams in Paris, London, and Germany.