Manager, Consumer Engagement – Americas

The role

This person will execute regional Americas experiential marketing strategy including consumer, influencer, and trade events. They will translate brand and fragrance marketing priorities into physical experiences while managing budgets, timelines, and agency partners.

What you will do

• Develop and execute the Americas experiential marketing strategy.
• Develop breakthrough experiential concepts aligned with Global directives.
• Maintain a forward-looking Americas experiential calendar.
• Partner with Influencer, PR, Social, and Brand teams for creator experiences.
• Lead strategy and execution for priority trade and retailer experiences.
• Manage experiential marketing budgets, timelines, and agency partners.
• Ensure experiential programs connect to Social, Influencer, PR, Media, and Retail strategies.
• Establish clear objectives and KPIs for experiential programs.
• Build cross-functional relationships with regional and global teams.

Required qualifications

• 3-6 years of marketing experience
• Strong agency leadership experience
• Strong analytical orientation with experience establishing KPIs
• Commercial mindset
• Strong communication skills
• Ability to manage details and projects in a fast-paced environment
• Must be comfortable working in our NYC HQ 3 days per week

Nice to have

• preferably within the beauty industry
• Category experience preferred

Benefits

• Competitive salary
• Bonus program
• Flexible hybrid work environment
• Inclusive culture

About the company

Sol de Janeiro is a globally recognized beauty brand launched in 2015. Headquartered in New York, it delivers sensory experiences inspired by Brazil's beauty rituals.