Executive Director, Brand Marketing -Body, Hair & Promo

The role

The Executive Director will lead the regional Body, Hair & Promo portfolio strategy and deliver brand and business objectives for the Americas. This role involves translating global brand vision into regional strategy across consumer and retail marketing, innovation pipeline, and portfolio management.

What you will do

• Define and cascade strategic objectives for Body and Hair categories.
• Lead the development and execution of a 3-year strategic plan.
• Own the P&L for the categories, managing budgets, forecasts, costs, and pricing.
• Develop and manage the rolling product launch calendar.
• Lead and inspire a team of marketing professionals.
• Represent categories in strategic meetings with senior management and external partners.
• Collaborate with Global Consumer Engagement and Creative teams on omnichannel go-to-market strategies.
• Work with regional commercial teams to ensure global launches serve local market needs.
• Utilize data and analytics to identify fast-growing categories and subcategories.
• Develop and deliver innovation concepts through gap analysis and consumer insights.

Required qualifications

• Bachelor's degree or equivalent
• 10+ years of current experience in global marketing in the beauty sector
• At least 5 years experience in the Skincare and/or Body Care category
• Experience in OTC product marketing, such as SPF, scalp, or acne
• Potent blend of strategic, creative, and analytic skills
• Ownership mindset for programs and categories
• Exceptional communication, presentation, and interpersonal skills
• Strong attention to detail & organizational skills in a fast-paced environment
• Team player with positive attitude and ability to build and nurture strong relationships
• Experience directing & developing direct reports
• Must be comfortable working a hybrid schedule (3 days in our NYC Office)

Nice to have

• MBA

Benefits

• Competitive salary and bonus program
• Flexible hybrid work environment
• Inclusive culture

About the company

Sol de Janeiro is a globally recognized, award-winning beauty brand inspired by Brazil’s beauty rituals, warmth, and spirit. Headquartered in New York, it is a leading brand in the beauty industry.