Director, Brand Strategy, Culture & Partnerships

The role

The Director, Brand Strategy, Culture & Partnerships will lead the brand's cultural agenda, partnership ecosystem, and integrated go-to-market strategy. This role oversees the Body and Fragrance strategy teams to drive cultural relevance and commercial impact.

What you will do

• Define the brand's cultural agenda and annual priority territories
• Develop integrated master briefs for brand launches and moments
• Build launch architectures connecting multiple marketing functions
• Own the global partnership strategy and identify collaboration opportunities
• Lead and mentor strategic marketers for Body and Fragrance categories
• Drive cross-functional integration across the organization
• Develop measurement frameworks for brand heat and business impact
• Lead, coach, and develop a team of strategic marketers

Required qualifications

• 10-12 years of progressive experience across brand strategy, integrated marketing, partnerships, cultural marketing, communications, or related disciplines
• Proven experience developing integrated brand and marketing strategies for a consumer-facing brand
• Demonstrated experience building and leading strategic partnership programs and culturally relevant brand activations
• Deep understanding of culture, consumer behavior, and emerging trends
• Ability to connect brand strategy, cultural opportunity, consumer insight, and commercial objectives
• Experience building integrated campaign and go-to-market frameworks across multiple marketing functions
• Proven people leadership experience
• Strong executive presence with exceptional communication, presentation, and facilitation skills
• Ability to influence senior stakeholders and lead complex, highly cross-functional initiatives
• Experience navigating global or multi-market organizations
• Ability to balance long-term brand building with near-term commercial priorities

Nice to have

• Experience within beauty, fragrance, fashion, lifestyle, luxury, wellness, or another culturally driven consumer brand

Benefits

• Competitive salary
• Bonus program
• Flexible hybrid work environment
• Inclusive culture

About the company

Sol de Janeiro is a globally recognized, award-winning beauty brand inspired by Brazil's beauty rituals. Headquartered in New York, it is a fast-growing global brand with teams in Paris, London, and Germany.