Director, Integrated Communications- Americas

The role

The Director, Integrated Communications- Americas will lead the brand's earned ecosystem across Communications and Influencer Relations for the US, Canada, and LATAM markets. This person will build strategies and teams to transform launches, partnerships, and brand storytelling into cultural relevance and business outcomes.

What you will do

• Develop and lead the overarching earned strategy across Public Relations, Influencer Relations, and cultural activations.
• Create a unified approach for Communications and Influencer Relations.
• Translate global brand strategy into culturally relevant execution for the Americas.
• Oversee the brand's creator and influencer ecosystem.
• Build relationships with editors, media leaders, creators, and industry influencers.
• Lead, coach, and develop a multidisciplinary Communications and Influencer Relations organization.
• Oversee Communications and Influencer agency relationships.
• Serve as a senior communications advisor on sensitive communications and reputation matters.
• Develop measurement frameworks to demonstrate the impact of investments.
• Translate performance and insights into executive-ready business reviews.

Required qualifications

• 10+ years of progressive experience across Communications, Public Relations, Influencer/Creator Marketing, Integrated Marketing, or related earned disciplines.
• Significant experience developing and leading integrated Communications and Influencer/Creator strategies for a consumer-facing brand.
• Proven experience building strategies that connect earned attention, cultural relevance, and storytelling to measurable brand and business outcomes.
• Strong understanding of the modern earned ecosystem, including media, creators, social conversation, partnerships, cultural moments, and consumer advocacy.
• Exceptional storytelling, narrative development, and strategic communications skills.
• Strong cultural instincts and the ability to identify emerging trends and opportunities.
• Proven people leadership experience.
• Demonstrated success leading and holding external agency partners accountable.
• Strong executive presence with the ability to influence senior stakeholders.
• Experience leading through growth, transformation, and organizational change.

Nice to have

• Experience within beauty, fragrance, fashion, lifestyle, or another culturally relevant consumer brand

Benefits

• Competitive salary
• Bonus program
• Flexible hybrid work environment
• Inclusive culture

About the company

Sol de Janeiro is a globally recognized, award-winning beauty brand inspired by Brazil's beauty rituals. Headquartered in New York, it is a fast-growing brand with teams in Paris, London, and Germany.