Manager, Retail Marketing – Americas

The role

The Manager, Retail Marketing – Americas will lead retail marketing strategy and execution for Body, Promotion, and Hair categories across key retail partners in the Americas. This role develops omnichannel marketing programs to drive brand awareness, consumer engagement, and category growth.

What you will do

• Lead development and execution of annual retail marketing plans across Body, Hair, and Promotional categories.
• Drive omnichannel marketing programs for product launches, hero franchise campaigns, and seasonal events.
• Partner with Sales and Key Account teams to identify growth opportunities.
• Develop retailer-specific marketing strategies across in-store, digital, retail media, CRM, loyalty, sampling, social, and experiential channels.
• Manage retailer marketing calendars, launch timelines, and activation plans.
• Collaborate with Creative, Brand Marketing, Digital, Social, Influencer, Education, and Merchandising teams.
• Lead briefing, development, and execution of retailer-specific creative assets and promotional support.
• Analyze category, campaign, and retailer performance to identify insights.
• Manage retail marketing budgets, forecasts, and investment allocations.
• Support strategy and execution of retailer-specific influencer activations.

Required qualifications

• Strong organizational and problem-solving skills
• Strong attention to detail
• Ability to prioritize and work effectively in fast-paced environment
• Excellent communication skills with ability to work effectively across departments and levels

Nice to have

• Bachelor’s degree in marketing
• beauty industry experience

Benefits

• Competitive salary
• bonus program
• Flexible hybrid work environment
• Inclusive culture

About the company

Sol de Janeiro is a globally recognized, award-winning beauty brand headquartered in New York. It draws inspiration from Brazil’s beauty rituals, warmth, and spirit.