Director of Ecommerce, DTC

The role

The Director of Ecommerce, DTC will own the end-to-end Direct-to-Consumer business across soldejaneiro.com and Tik Tok Shop. This role manages the DTC P&L, revenue and margin growth, customer acquisition, and performance media. You will lead a high-performing team and partner with cross-functional departments to execute the digital commerce vision.

What you will do

• Own the overall DTC P&L strategy including revenue forecasting and margin management
• Develop and drive the annual and multi-year DTC business plan
• Lead channel-level pricing, promotional, and margin optimization strategies
• Own the end-to-end performance media strategy and execution
• Manage media investment and agency/technology partnerships
• Own the CRM and lifecycle marketing strategy across email, SMS, push, loyalty, and retention channels
• Lead the digital store strategy through merchandising, content, and user experience
• Oversee site tasks including promotions, content updates, and product setup
• Lead, mentor, and grow a high-performing DTC team
• Partner with cross-functional teams to align the DTC calendar with product launches

Required qualifications

• 8+ years of experience in ecommerce and/or digital marketing, with demonstrated P&L ownership
• 4+ years of team leadership experience, managing managers and individual contributors
• Proven track record of owning and growing a DTC P&L
• Deep expertise in performance media and CRM/lifecycle marketing
• Strong understanding of DTC best practices, ecommerce platforms, and analytics tools
• Experience with CRM platforms, loyalty/subscription programs, and customer data platforms
• Demonstrated ability to build and manage media budgets, attribution models, and incrementality testing
• Strong communicator with the ability to present strategic ideas and financial performance
• Proven success working cross-functionally in a fast-paced, entrepreneurial environment
• Champion of new ideas and deep sense of curiosity
• Collaborative and solution-oriented mindset
• Strong project management, analytical, and presentation skills

Nice to have

• Beauty, wellness, or CPG experience
• Shopify Plus
• Experience working with DTC-first brands transitioning from high-growth to maturity phase
• A strong aesthetic sensibility and ability to translate brand voice and storytelling into on-site merchandising
• Background in subscription models, bundling strategies, or other DTC merchandising innovations
• Experience leading international DTC expansion
• Passion for clean beauty, body positivity, and inclusive wellness

Benefits

• Competitive salary
• Bonus program
• Flexible hybrid work environment
• Inclusive culture

About the company

Sol de Janeiro is a globally recognized, award-winning beauty brand headquartered in New York. It delivers a sensory experience inspired by Brazil's beauty rituals.