Senior Manager, Strategy & Insights – Product

The role

You will own market, competitor, and consumer insight to shape the product portfolio and long-term product strategy. You will translate data into actions for Global Product Marketing teams and support the product development process from ideation to launch.

What you will do

• Inform annual and 3-year product strategy for the SVP GPM
• Quantify opportunities for new categories, formats, price points, claims and markets
• Translate trends and consumer needs into product recommendations
• Publish a quarterly competitor benchmark
• Perform teardowns of major competitor launches within two weeks
• Map white space by category, price point, format and region
• Track adoption curves for launches and category trends
• Run a monthly trend radar across ingredients, scents, formats, rituals, claims and channels
• Partner through product development stages including ideation and concept testing
• Support the Head of Strategy with AI implementation and AOP/3-Year LRP build

Required qualifications

• 8 years in consumer research, insights, data, and strategy
• Confidence with syndicated, retail and e-commerce data (e.g., Nielsen, Circana, Stackline, etc.)
• Ability to build a simple model and size an opportunity
• Ability to run consumer product tests
• Commercial instinct to connect consumer and competitor activity to product decisions
• Comfort working across GPM stakeholder groups
• Resourcefulness in using subscribed syndicated, retail and e-commerce sources

Nice to have

• Beauty, fragrance or body care experience

Benefits

• Competitive salary
• Bonus program
• Flexible hybrid work environment
• Inclusive culture

About the company

Sol de Janeiro is a globally recognized, award-winning beauty brand headquartered in New York. It draws inspiration from Brazil’s beauty rituals and has expanded globally with teams in Paris, London, and Germany.