Brand Strategist

The role

This person will shape brand and go-to-market clarity for financial services firms. They will translate business model complexity and market positioning into strategic direction for messaging, design, and digital experience.

What you will do

• Lead discovery and strategic diagnosis for financial services clients
• Analyze category dynamics, competitors, market perceptions, and audience expectations
• Define or refine positioning, narrative, and differentiation
• Develop messaging architectures that balance sophistication, credibility, and clarity
• Shape website structure and content logic based on user intent and business priorities
• Translate strategic insight into actionable guidance for design and digital teams
• Contribute to client workshops, strategic presentations, and recommendation decks
• Live presentations on a constant basis

Required qualifications

• Strong experience creating and evolving brand identities and scalable brand systems
• Excellent conceptual thinking and the ability to develop ideas beyond visual execution
• A strategic mindset, with the ability to understand the business context behind a brief
• High creative autonomy and the confidence to propose better approaches when appropriate
• Strong art direction, typography, composition, visual storytelling, and overall design craft
• Ability to take ownership of a project from an ambiguous or incomplete brief through to a polished solution
• Critical thinking and a strong point of view, while remaining collaborative and open to feedback
• Experience using AI as part of the creative process to explore, iterate, prototype, and elevate the quality of the final work
• Ability to present and explain creative decisions clearly to internal teams and customers
• Strong attention to detail and consistency across complex brand systems

About the company

Sora Union is a globally distributed professional services company that specializes in Design and Software Engineering. They provide services to global companies and start-ups across various industries.