SEO Content Specialist

The role

You will support the Search Audience Senior Manager in driving search traffic growth for the Luxury Division. You will assist in optimizing SEO strategies, creating SEO-focused content, and analyzing performance data.

What you will do

• Assist in keyword position tracking and analysis for luxury categories using SEMrush.
• Support the development and maintenance of SEO performance dashboards in Adobe Analytics.
• Help implement SEO strategies to improve search rankings and organic traffic for luxury division landing pages.
• Collaborate with the content marketing team to create, update, and optimize SEO-driven content.
• Write and refine engaging, keyword-optimized copy for evergreen content using AI tools.
• Conduct competitive analysis to identify trends and opportunities within the luxury market.
• Support in preparing monthly performance updates and strategic priorities for internal stakeholders.
• Stay informed about SEO best practices and trends in luxury goods and e-commerce.

Required qualifications

• 1-2 years of experience in copywriting, SEO copywriting, or a related role OR 1-2 years as an intern in marketing or content writing.
• Passion for the luxury industry and an understanding of its dynamics and trends.
• Data-driven and detail-oriented.
• Skilled at translating analytics into actionable insights.
• Effective communicator with strong organizational skills.
• Ability to prioritize tasks.
• Proactive, adaptable, and collaborative.

Nice to have

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics.
• Proven ability to write compelling, optimized content for digital platforms.
• Basic knowledge of content management systems (CMS).
• Familiarity with AI-driven content tools and their applications in SEO.

Benefits

• Competitive benefits package

About the company

Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. The company has a global network of specialists spanning 40 countries.