Growth Marketing Manager

The role

The Growth Marketing Manager will lead full-funnel demand generation efforts for the Direct GTM motion. You will drive pipeline growth by developing and executing integrated marketing campaigns across all product lines.

What you will do

• Plan, execute, and optimize integrated demand programs targeting accounts across all product lines
• Own campaign execution across webinars, virtual events, in-person executive programs, and field events
• Manage content syndication, outbound nurture, podcasts, and survey-based campaigns
• Distribute thought leadership content
• Manage GTM campaign calendar and collaborate cross-functionally
• Engage with Sales teams to align on target accounts, messaging, and lead follow-up
• Track and optimize campaign performance and report on key KPIs
• Partner with Marketing Ops for lead scoring, routing, attribution, and funnel stage tracking
• Own and optimize budget allocation across program channels

Required qualifications

• 3 years of B2B growth marketing experience
• Proven success developing and executing full-funnel campaigns that drive measurable pipeline growth
• Strong understanding of the commercial/Core sales motion
• Experience aligning closely with Sales teams and delivering marketing-sourced and marketing-influenced pipeline
• Proficiency in Marketo, Salesforce, and virtual event platforms
• Excellent project management, collaboration, and communication skills

Nice to have

• SaaS or enterprise software experience

Benefits

• Career growth at every level
• Investment in success and collaborative spaces
• Birthdays off

About the company

SmartBear delivers application integrity for modern tech stacks through test automation, API lifecycle management, and observability capabilities. The company is trusted by developers, testers, and software engineers across 32,000 organizations.