Smartbear
Senior Paid Media Manager
Somerville, Massachusetts, United States. Posted 4 days ago
The role
You will own paid search, paid social, and third-party paid programs to drive pipeline and ARR. You will manage an agency partner and a multi-million dollar budget to hit growth and profitability targets.
What you will do
- Plan, build and optimize campaigns on Google Ads and Microsoft Advertising
- Run campaigns across LinkedIn, Meta, Reddit and YouTube
- Manage paid placements with review sites, newsletters, content syndication and media partners
- Set the strategy for building market awareness of a new category through paid media programs
- Lead the paid media agency day to day
- Manage a multi-million dollar budget and reallocate funds to performing channels
- Partner with Finance to show the return from paid campaigns
- Work with product-aligned demand gen teams to support launches and pipeline goals
- Use GA4, Salesforce and Tableau to track performance
- Run ongoing tests on audiences, creative, landing pages and bidding
Required qualifications
- 4–6 years of hands-on paid media experience across search and social
- Proven success managing a multi-million dollar paid media budget against plan
- Deep working knowledge of Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit and YouTube
- Experience with GA4 and Salesforce for tracking, attribution and pipeline reporting
- Experience managing an agency, including setting goals, reviewing work and holding it to performance targets
- A strong analytical mindset
- Clear communication and the ability to work across teams with competing priorities
- Builds AI into repeatable workflows for paid media analysis
Nice to have
- Experience running paid media for both a product-led growth (PLG) motion that drives free trials and a sales-led motion that drives leads
- Experience in a B2B SaaS environment, ideally with technical or developer audiences
- Experience with Marketo or HubSpot
- Familiarity with multi-touch attribution and with long, multi-stakeholder B2B buying cycles
Benefits
- Performance-based bonuses for eligible roles
- Generous benefits package that supports employees’ health and well-being
- Flexible time off
- Hybrid work options
About the company
SmartBear delivers application integrity for modern tech stacks, ensuring continuous, measurable assurance that software just works as intended. The company is trusted by developers, testers, and software engineers across 32,000 organizations.