Senior Manager, Growth Marketing

The role

You will own the growth marketing funnel for high grossing products. You will lead a team of individual contributors and partner with Finance, Sales, and cross-functional marketing teams to drive pipeline and revenue.

What you will do

• Lead and develop direct reports who own the growth funnel for each product
• Review marketing generation, conversion, and lead quality to recommend strategic changes
• Lead recurring readouts of key marketing performance metrics to sales and product leaders
• Align product marketing, digital, creative, and brand teams for product campaigns
• Use Marketo and Salesforce to inspect work and build reporting
• Partner with the digital marketing team on SEO, paid search, conversion rate optimization, and product-led growth
• Shape the annual planning process with Finance and Sales to set targets and budgets

Required qualifications

• Experience leading a team across a growth or demand marketing function
• Deep understanding of the digital growth funnel, including SEO, paid search, conversion rate optimization, and product-led growth motions with free trials
• Experience setting targets and budgets with Finance and Sales leadership
• Strong analytical skills to build business cases for spend and use data
• Hands-on experience with Marketo, HubSpot, or Salesforce
• Comfort building your own reports
• Builds AI into repeatable workflows for funnel analysis, trend detection, and product reporting

Benefits

• Performance-based bonuses for eligible roles
• Generous benefits package
• Flexible time off
• Hybrid work options
• Professional development opportunities

About the company

SmartBear delivers application integrity for modern tech stacks through test automation, API lifecycle management, and observability capabilities. The company is trusted by 32,000 organizations, including Adobe, JetBlue, and Microsoft.