Smartlyio
Product Marketing Lead – CTV
New York, New York, United States. Posted 5 months ago
The role
The Product Marketing Lead will lead global GTM strategy for CTV capabilities across agencies and brand advertisers. This role involves defining positioning, messaging, and adoption strategies for DSP integrations and omnichannel video.
What you will do
- Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers
- Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
- Engage in product discovery and roadmap planning
- Define adoption, expansion, and revenue targets for CTV initiatives
- Translate CTV and omnichannel innovation into market value
- Own messaging and roadmap communication for CTV initiatives
- Lead high-priority, cross-functional initiatives within the PMM organization
- Raise the bar on launch rigor, commercial accountability, and GTM excellence
- Mentor and influence across PMM and cross-functional stakeholders
- Contribute to flagship company narratives, major launches, and industry moments
Required qualifications
- 10–14 years of experience
- 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
- 4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
- Strong fluency in agency operating models and omnichannel video activation workflows
- Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
- Strategic product partnership mindset
- Exceptional storyteller
- Strong commercial orientation with experience defining adoption and revenue metrics
- High ownership, executive presence, and comfort operating autonomously in fast-moving environments
Benefits
- Five weeks paid time off (PTO)
- 11 company paid holidays
- unlimited sick days
- Generous healthcare packages & mental health benefits
- 401K plus matching
- equity grants
- Wellness benefit
- learning reimbursement opportunities
- Volunteer time off days
- company donation matching opportunities
- stock options
- medical/dental/vision insurances
About the company
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. The company manages creative and media for 700+ brands worldwide and $6B in ad spend across major media platforms.