Sr. Director of Events & Experiential

London, England, United Kingdom; New York, New York, United States. Posted 9 days ago

The role

The Senior Director of Events & Experiential will lead global event strategy and experiential marketing. This role involves managing a global team to design and execute industry summits, Customer Advisory Boards, and regional executive activations.

What you will do

Drive global commercial event strategy to expand event-influenced sales pipeline
Position flagship event activations as primary forcing functions for GTM launches
Partner with Marketing Operations and Revenue Operations for pipeline attribution
Equip Sales and Customer Success teams with post-event attendee insights
Conceptualize and direct high-visibility experiential activations
Direct external creative agencies for experiential ideation and event production
Align executive programs with PR, corporate communications, and industry analyst touchpoints
Structure customer-facing event tracks to retain and grow existing business
Lead the strategic agenda and execution for the global Customer Advisory Board
Direct multi-million dollar annual event operating budgets and vendor negotiations

Required qualifications

8–12+ years of progressive B2B SaaS event marketing leadership
Proven track record of managing multi-million-dollar global event budgets
Proven track record of driving quantifiable sales pipeline (SALs, SQLs)
Experience managing direct reports across international hubs (specifically US and EMEA)
Experience governing tier-1 experiential agency partners
Strong fluency in CRM/Marketo data flows, pipeline attribution models, and sales enablement workflows

Benefits

Five weeks paid time off (PTO)
11 company paid holidays
Unlimited sick days
Generous healthcare packages
Mental health benefits
401K plus matching
Equity grants
Wellness benefit
Learning reimbursement opportunities
Volunteer time off days
Company donation matching opportunities

About the company

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. It is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries.