VP, Marketing Strategy & Operational Excellence

The role

The Vice President of Marketing Strategy & Operational Excellence will connect company strategy to marketing strategy. This leader will build systems, cross-functional operating models, data-driven capabilities, and automation frameworks to scale the global marketing organization.

What you will do

• Translate company goals and growth priorities into actionable marketing objectives and OKRs.
• Lead annual and quarterly integrated marketing planning across all sub-functions.
• Standardize the upstream marketing briefing process for global initiatives and major campaigns.
• Standardize and govern cross-functional handoffs between Product Marketing, Brand, Strategic Partnerships, and Sales teams.
• Author and enforce clear Service Level Agreements and mandatory lead-time guidelines.
• Oversee agency partner governance and manage relationships with external agencies.
• Partner with Revenue Operations to bridge marketing and sales funnels.
• Drive tech stack optimization and data hygiene across primary systems.
• Lead the strategy and deployment of custom AI tools, automation pipelines, and knowledge bases.
• Align global event, communications, and field strategy with commercial revenue generation.

Required qualifications

• Exceptional capability in process design, structured operating models, and change management.
• Deep expertise in marketing technology architecture (Salesforce, Marketo, Demandbase, RevOps platforms) and multi-touch attribution reporting.
• Strong operational experience leveraging AI automation, API integrations, and workflow tools.
• Proven experience directing enterprise website operations, web development lifecycles, CMS platforms, and conversion rate optimization in a B2B SaaS environment.
• Proven ability to lead through business transformation with an employee-first mindset, strong capacity planning, and collaborative leadership.
• Strong fiscal acumen and experience managing large agency retainers, contract execution, and outsourced operations.
• Bachelor’s degree in Business, Marketing, Engineering, or an analytical field.

Nice to have

• 10+ years of progressive leadership experience in Marketing Operations, Revenue Operations, GTM Strategy, or Business Transformation in B2B SaaS or digital media organizations.
• Track record of scaling marketing operations in growth-stage technology environments (500–2,000+ employees).
• Success in modernizing operational workflows, optimizing agency structures, and unifying revenue tech stacks.
• MBA or Agile/Six Sigma certifications

About the company

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. It is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries.