Paid Media Specialist

The role

You will implement and scale paid media programs for large advertisers using Smartly technology. You will lead campaign implementations, troubleshoot technical workflows, and provide customer enablement through training and coaching.

What you will do

• Lead implementation of paid media campaigns and workflows across major digital advertising platforms.
• Build and configure campaign structures, audiences, feeds, catalogs, creative setups, reporting views, and automation workflows in Smartly.
• Translate customer requirements into implementation plans, launch timelines, and scalable operating processes.
• Own QA and launch readiness across campaign builds and technical setups.
• Troubleshoot technical and operational challenges.
• Identify opportunities to improve customer workflows through automation, templates, feeds, and reporting.
• Lead customer enablement through training, workshops, documentation, office hours, and hands-on coaching.
• Analyze campaign performance and provide actionable recommendations.
• Lead customer meetings, implementation reviews, and performance discussions.

Required qualifications

• Strong hands-on digital advertising experience, particularly in paid social.
• Direct experience building and managing campaigns on platforms such as Meta, TikTok, Pinterest, Google, Snapchat, or similar.
• Technical curiosity and confidence working with feeds, audiences, catalogs, tracking, reporting, campaign structures, and automation.
• Methodical approach to troubleshooting complex platform and workflow issues.
• Strong attention to QA and implementation accuracy.
• Strong customer-facing communication skills.
• Ability to explain technical concepts clearly through training, coaching, and day-to-day collaboration.
• Confidence analyzing campaign performance and translating data into practical recommendations.
• Strong organization and prioritization skills.
• Strong written and verbal communication skills in English.

Nice to have

• Experience with programmatic advertising or Amazon DSP

Benefits

• Healthcare packages
• Mental health services
• Paid holidays
• Family leave
• Equity options
• Performance-based rewards
• Competitive compensation
• Career development opportunities
• Flexible hybrid workplace
• Option to work abroad for up to 30 days annually

About the company

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. It is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries.