Vice President, Marketing

The role

The Vice President, Marketing is the senior marketing executive responsible for the entire marketing strategy including brand, digital, demand, and product marketing. This leader will define how the company shows up to customers and is accountable for marketing's contribution to pipeline, bookings, and revenue growth.

What you will do

• Own SmartRent's brand strategy end to end including positioning, architecture, identity, voice, and story.
• Evolve the brand as the company and platform grow.
• Partner with Corporate Communications to align brand and messaging with the corporate narrative.
• Build authority as a category leader through industry content, trade presence, and analyst relations.
• Own the digital presence including website strategy, UX, SEO, and conversion rate optimization.
• Lead major digital initiatives like redesigns, replatforming, and content migrations.
• Build and run a full-funnel revenue marketing engine for multifamily and single-family rental owners.
• Lead integrated, account-based programs across paid media, LinkedIn, search, and email.
• Lead positioning, messaging, pricing input, and launch strategy for new products and features.
• Oversee field and event marketing and build customer advocacy programs.

Required qualifications

• 12+ years of B2B marketing experience
• 5+ years as the head of marketing or a VP-level leader owning a multi-discipline marketing function
• Track record of owning marketing strategy end to end across brand, digital, demand, product, and field marketing
• Led at least one comprehensive rebrand or brand repositioning from strategy through launch
• Led a major website redesign or replatform end to end
• Proven performance and demand marketing leadership in long, complex enterprise sales cycles
• Hands-on command of ABM strategy, multi-touch attribution, and revenue-influence reporting in Salesforce
• Experience marketing a complex, technical offering
• Ability to deliver outsized results with a lean team and agency model
• Experience building and developing high-performing teams
• Direct ownership of a marketing budget and agency relationships
• Executive presence and credibility with C-suite and board audiences

Nice to have

• Experience in proptech, SaaS, or IoT
• Public company experience
• Experience leading marketing through a company inflection point
• Direct management of LinkedIn Campaign Manager, Google Ads, and GA4
• Familiarity with intent-data platforms (6sense, Demandbase) and conversational marketing tools (Drift, Qualified)
• Experience using Gong or similar conversation intelligence

Benefits

• Medical, dental, vision, and life insurance with low deductibles
• 75–100% employer contributions for insurance
• Flexible and generous PTO
• Competitive 401(k) with employer contributions
• Paid parental leave
• Discounted insurance plans for pets and legal services
• Employee stock purchase plan

About the company

SmartRent (NYSE: SMRT) is an end-to-end platform for the rental housing industry that unites software, hardware, and support. The company helps owners and operators simplify operations and deliver resident experiences.