Manager, Brand Communications

The role

The Brand Communications Manager will own brand campaigns, content, and creative execution across the consumer journey. This role leads campaign development, manages asset creation, and partners with Brand, eCommerce, and external agency teams.

What you will do

• Serve as the day-to-day marketing lead for key brand campaigns, tentpoles, and product launches.
• Project manage campaigns from concept through activation.
• Own campaign timelines, deliverables, stakeholder alignment, approvals, and cross-functional coordination.
• Partner with Media, eCommerce, Regulatory, and Creative partners.
• Own the development and management of all brand content and creative assets.
• Translate business objectives and consumer insights into clear, inspiring creative briefs.
• Partner with external creative teams to develop content aligned to brand strategy.
• Ensure content reflects visual identity, tone of voice, and communication standards.
• Collaborate with Media and eCommerce teams for channel and platform specific creative.
• Manage relationships with creative, production, and comms agency partners and contractors.

Required qualifications

• 5+ years of experience in brand marketing, brand communications, integrated marketing, content strategy, or campaign management.
• Proven experience leading cross-functional marketing campaigns from briefing through execution.
• Strong understanding of modern content ecosystems and full-funnel marketing.
• Experience managing large volumes of creative assets across multiple channels and stakeholders.
• Ability to develop strong creative briefs and provide thoughtful, actionable creative feedback.
• Deep appreciation for content, storytelling, design, and consumer behavior.
• Strong understanding of social-first marketing and platform best practices, including Meta, TikTok, Influencer, and Ecommerce environments.
• Exceptional project management and organizational skills with meticulous attention to detail.
• Demonstrated ability to manage multiple priorities and thrive in a fast-paced environment.
• Strong communication, presentation, and stakeholder management skills.
• Agency management experience across creative, content, production, or communications partners.
• Self-starter mentality with a bias for action and ownership.

Nice to have

• Fully embodies SmartyPants' values of Smart, Simple, True, and Together

Benefits

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• 100% paid employee-only medical, dental + orthodontics, and vision insurance premiums
• 4 weeks PTO
• Paid holidays
• 12 Mental Health Days per year
• 100% Paid parental leave
• Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product

Before you apply

• Candidates must be authorized to work in the United States without sponsorship.
• Final Round involves Homework consisting of 3 questions to answer and present to an interview panel.

About the company

SmartyPants Vitamins is a vitamin and supplement brand that joined Unilever in 2020 as part of the Health & Wellbeing Collective. The company is part of the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements space.