Director, Product Marketing

Remote. Posted a month ago

The role

The Director of Product Marketing will lead go-to-market strategy, product positioning, and sales enablement. This leader will build and scale a product marketing team and manage the narrative for AI-powered features.

What you will do

Guide Category Creation to position SmithRx as a departure from traditional PBMs
Own GTM strategy for the platform and new product features
Develop GTM strategies for AI-powered products and features
Hire, lead, and develop a team of product marketers
Establish positioning and messaging for different target audience segments
Develop sales enablement programs and product documentation
Set measurable product marketing goals and monitor GTM progress
Conduct research to understand buyer and end-user pain points
Oversee competitor analysis
Partner with Growth and Brand Marketing Teams for co-marketing campaigns

Required qualifications

10+ years of experience in product marketing
4+ years in a leadership/management role building and scaling PMM teams for B2B or B2B2C technology companies
Bachelor's degree in marketing, business development, or similar
Experience at a disruptive company that changed a category
Experience bringing AI-powered products or features to market
Experience leveraging AI tools to scale marketing operations
Experience crafting audience-specific messaging
Ability to build relationships with Product Management, Sales leadership, and Executive teams
Strong data analysis and reporting capabilities

Nice to have

MBA
Experience in the Pharmacy Benefit Management (PBM), health insurance, or digital health space
San Francisco Bay Area, Salt Lake City or Dallas based candidates

Benefits

Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
Flexible Spending Benefits
401(k) Retirement Savings Program
Short-term and long-term disability
Discretionary Paid Time Off
Paid Company Holidays
Wellness Benefits
Commuter Benefits
Paid Parental Leave benefits
Employee Assistance Program (EAP)
Well-stocked kitchen in office locations
Professional development and training opportunities

About the company

SmithRx is a venture-backed Health-Tech company building a drug acquisition platform. They aim to disrupt the Pharmacy Benefit Management sector using technology and innovative cost saving tools.