Principal Brand Designer

The role

You will own the evolution of Snorkel's brand identity and build the systems that carry it. You will manage design agencies and freelancers while creating visual languages for technical research and high-visibility launches.

What you will do

• Own the brand identity including logo, typography, color, and motion.
• Build and govern the brand system, Figma libraries, and guidelines.
• Manage design agency and contractors including briefs, scope, and budget.
• Design high-visibility launches for funding, research, and flagship events.
• Develop a visual language for technical content like charts and diagrams.
• Partner with web, content, and product marketing on various surfaces.
• Set the design operating model and AI-assisted workflows.

Required qualifications

• 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company.
• A portfolio showing identity or rebrand work led end to end across web, campaigns, events, videos, and data visualization.
• Proven experience directing external design agencies and freelancers.
• Expert craft in typography, layout, color, and composition.
• Deep fluency in Figma and Adobe Creative Suite.
• Experience building scalable design systems and brand guidelines.
• Track record leading ambiguous, cross-functional initiatives and influencing senior stakeholders.

Nice to have

• Experience at an AI, developer tools, or research-driven company.
• Hands-on use of generative AI tools in your design workflow.
• Motion design, 3D, or creative coding skills.

About the company

Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises.