Senior Product Marketing Manager

The role

You will serve as a strategic lead and executor for the AI and emerging technology portfolio. You will define and execute the go-to-market strategy for the flagship AI agent, Trellis, and the broader AI platform.

What you will do

• Own and execute the end-to-end GTM strategy for Sprout’s AI portfolio.
• Translate business objectives and technology advancements into market strategies and GTM plans.
• Author and deploy modern GTM playbooks, tiering frameworks, and enablement methodologies.
• Drive C-suite and industry-level positioning by authoring messaging, decks, and market collateral.
• Translate complex AI/LLM architectures and data science models into value propositions.
• Analyze market shifts, competitive dynamics, and buyer behavior to identify growth opportunities.
• Develop and execute targeted campaigns and tactical interventions.
• Provide strategic guidance and mentorship to team members.

Required qualifications

• 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.
• Proven track record of strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies.
• Demonstrated experience working directly with AI, machine learning, or data-intensive software products.
• Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership.
• Exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives.

Nice to have

• Previous experience working in the software/SaaS industry
• Previous experience working with AI products

Benefits

• Premium BCBSIL medical, dental, and vision insurance
• Full, free access to Modern Health for employees and dependents
• 401(k) plan with a 50% company match on the first 6% of contributions
• 100% employer-paid Life and Disability insurance
• Flexible PTO policy with additional company-wide Rest & Recharge days
• Up to 16 weeks of paid parental leave
• $1,000 USD annual Lifestyle Spending Account
• $550 USD one-time home office stipend
• $50 USD monthly internet stipend
• 16 hours of paid volunteer time annually
• $100 annual match for charitable donations
• Pre-tax commuter benefits, subsidized child/eldercare, discounted pet insurance, and personalized financial wellness support

About the company

Sprout Social is a company that maintains a remote workforce in many places in the United States. They are an Equal Opportunity Employer and a federal contractor.