Senior Field Marketing Strategist (Account Based Experience / ABX)

The role

You will own the end-to-end execution of ABX field marketing programs across priority EMEA accounts. You will execute targeted programs including executive dinners, roundtables, and webinars to create pipeline and accelerate deals.

What you will do

• Own end-to-end execution of ABX field marketing programs across priority EMEA accounts
• Manage timelines, budgets, vendors, logistics, and internal stakeholders
• Execute targeted 1:1, 1:few, and 1:many ABX programs
• Utilize tactical mix including executive dinners, roundtables, webinars, gifting, and direct mail
• Act as the connective tissue between Marketing, Sales, and BDR teams
• Implement AI tools and automated workflows to optimize campaign efficiency
• Track, measure, and report on account engagement, pipeline creation, and deal acceleration metrics

Required qualifications

• 5+ years of experience in ABM/ABX, field marketing, demand generation, campaign, or integrated marketing
• Proven experience executing end-to-end account-based programs, in-person field events, webinars, and coordinated outbound plays alongside sales teams
• Strong project management and data tool fluency (e.g., SFDC, Tableau, or equivalent)

Nice to have

• Direct experience marketing to diverse EMEA audiences and supporting Enterprise/Strategic multi-threaded sales cycles
• Hands-on experience with ABM platforms (e.g., 6sense), AI/automation tools (e.g., Claude), and CRM/marketing software (e.g., Asana, Salesforce)
• Persuasive storytelling, presentation, and cross-functional communication skills
• Ability to work from our Dublin office at least one day per week

Benefits

• 100% premium coverage for you and eligible dependents through VHI (Health) and DeCare (Dental)
• Pension Scheme: 1-to-1 match up to 6% of salary
• 100% paid-for life cover and disability insurance
• 25 days of leave, plus public holidays and additional company-wide Rest & Recharge days
• 26 weeks of full pay for birthing parents and 16 weeks of full pay for non-birthing parents
• Access to subsidized child/eldercare through Care.com
• Full access to Modern Health for you and your dependents
• Annual $700 USD Lifestyle Spending Account (LSA)
• One-time $550 USD home office stipend
• Monthly $50 USD internet stipend
• €18 daily lunch stipend via Deliveroo when working in Dublin office
• Access to Tax Saver Commuter/Cycle to Work scheme

About the company

Sprout Social is a social intelligence platform. Their Marketing team drives market leadership, generates demand, and accelerates customer expansion.