Director, Ad Sales Marketing

The role

The Director, Ad Sales Marketing will lead the development and execution of strategic positioning, advertiser solutions, and creator-led brand partnerships. This role involves owning opportunities from initial pitch strategy through post-sale activation and campaign execution.

What you will do

• Own Spotter’s RFP and proposal strategy for priority brand and agency opportunities
• Lead cross-functional pitch development across Sales, Research, Planning, Creator Partnerships, Product, and Operations
• Lead project management and production oversight for sold campaigns
• Partner with internal and 3rd party legal partners to translate commercial deal points into contractual terms
• Elevate Spotter’s go-to-market positioning and core sales story
• Develop and refine premium sales materials including pitch decks, case studies, and sizzles
• Partner with Ad Sales Research, Analytics and third party measurement partners to develop research approaches
• Own post-campaign storytelling and renewal strategy
• Drive integrated solutioning and packaging for new ad products
• Maintain and evolve Ads Marketing resources, tools, processes, and best practices

Required qualifications

• Exceptional storytelling and communication/presentation skills
• High fluency in and passion for the creator ecosystem
• Strong understanding of custom content development and contracting
• Proven ability to multitask and oversee multiple projects and priorities independently
• Detail-oriented, organized, creative problem solver
• Strong working knowledge of Microsoft Office (Excel, Word, PowerPoint and Outlook)
• Google Drive, Google Docs, Google Sheets & Google Slides
• Ability to learn new proprietary software and processes quickly and proficiently

Nice to have

• A minimum of 10 years of related ad sales/integrated marketing, branded content, creator partnerships or experience in a related field
• College degree in marketing, business administration or related field
• Experience working with Creators, talent, production companies, agencies, brands, or other external partners
• Team player and effective collaborator who is willing to roll up their sleeves
• Creative development experience (graphic design, video editing)

Benefits

• Medical insurance covered up to 100%
• Dental & vision insurance
• 401(k) matching
• Stock options
• Discretionary PTO
• Autonomy and upward mobility
• Diverse, equitable, and inclusive culture

About the company

Spotter empowers the world's best Creators with capital, data, and insights to scale their programming into sustainable media businesses. The company has deployed over $1 billion to YouTube Creators and generates more than 88 billion monthly watch-time minutes.