Integrated Marketing Manager

The role

This role builds and runs content and events programs. You will coordinate marketing across paid, earned, shared, and owned channels to educate the market on distributed capacity and the DCP model.

What you will do

• Execute Sparkfund's content strategy by developing blogs, articles, white papers, case studies, and infographics
• Partner with internal subject matter experts and executives to translate technical expertise into thought leadership
• Develop presentations, briefing materials, speaker decks, and talking points for conferences and media
• Create and maintain sales enablement materials including program collateral and proposal content
• Manage the content calendar and asset library
• Publish and maintain website content using SEO and GEO practices
• Coordinate marketing execution across digital, website, social media, email, and public relations
• Manage Sparkfund's industry event presence including conferences and sponsorships
• Identify and pursue speaking opportunities for company leaders
• Track and report on content and event performance

Required qualifications

• 4+ years of experience in integrated marketing, content marketing, multichannel marketing, or a related discipline
• Experience in B2B marketing, particularly with utilities, government organizations, or large enterprise customers
• Strong writing, editing, and content development skills
• Experience coordinating marketing activities across multiple channels
• Strong project management and organizational skills
• Ability to collaborate across teams and communicate with senior leaders and technical experts
• Ability to work independently in a remote environment

Nice to have

• Agency experience in marketing, communications, or public relations
• Experience in the energy, utilities, or infrastructure industries
• Experience developing thought leadership content with executives and technical subject matter experts
• Hands-on experience coordinating conferences, sponsorships, speaking engagements, and industry events
• Familiarity with HubSpot or similar marketing platforms and content management systems
• Experience with SEO, GEO, and digital content performance measurement
• Experience using AI-powered content development, marketing, or productivity tools
• Familiarity with grid modernization, utility resource planning, or distribution-grid technologies

Benefits

• Employer-subsidized medical, dental, vision, disability, and life insurance
• 401(k) retirement plan with a 2% employer match
• Flexible vacation policy
• Paid federal holidays
• Flexible Fridays (half-day Fridays every week)
• 12 weeks of gender-neutral paid caregiver leave
• One-time work-from-home stipend for eligible remote roles
• Monthly phone and internet allowance

About the company

Sparkfund is a utility services company unlocking capacity on the grid through its Distributed Capacity Procurement (DCP) model. The company has deployed more than 3,200 projects across 43 states.