Head of B2B Marketing

The role

The Head of B2B Marketing will own and execute marketing strategy to drive leads and partnership growth in healthcare and enterprise sectors. This role involves managing industry events, creating sales enablement assets, and launching account-based marketing campaigns.

What you will do

• Own and execute B2B marketing strategy to drive leads and partnership growth.
• Lead presence at priority industry events and manage booth execution.
• Develop sales tools including pitch decks, one-pagers, and ROI calculators.
• Launch targeted account-based marketing campaigns for must-win accounts.
• Produce data-driven content like white papers, thought leadership, and case studies.
• Translate technical program features into value propositions for enterprise buyers.
• Track lead quality and asset performance to iterate on messaging.

Required qualifications

• 7 - 10 years of experience in B2B marketing.
• Experience supporting complex, multi-stakeholder sales cycles and high-consideration deals.
• Hands-on experience designing and launching account-based marketing or B2B marketing programs from scratch.
• Exceptional writing and messaging skills.
• Deep experience in sales enablement or field marketing.
• Fluency with modern CRM and automation stacks.
• Proactive approach to using AI-enabled workflows.
• Data-informed mindset to test and measure pipeline influence.

Nice to have

• Experience within healthcare and workforce development

About the company

Springboard is a fast-growing education and workforce development company. They partner with employers, healthcare systems, and workforce organizations to deliver programs in allied health, technology, and other high-demand fields.