Product Marketing Manager (Threat Intel)

The role

The Product Marketing Manager for Identity Threat Intelligence will define the value proposition and messaging for SpyCloud's solutions. You will research the market, manage competitive intelligence, and lead cross-functional go-to-market launches. You will also equip sales teams with content and training to drive pipeline and adoption.

What you will do

• Research how buyers choose and use threat intelligence
• Turn customer feedback into messaging and priorities
• Run the competitive intelligence program
• Build battlecards, talk points, and objection handling
• Define why companies should care about SpyCloud
• Shape AI-powered investigations messaging
• Lead cross-functional GTM for new capabilities, data sets, APIs, and integrations
• Own the core content set including positioning, one-pagers, decks, and blogs
• Train Sales, Sales Engineering, and Customer Success
• Work with Demand Gen and Content on campaigns and webinars

Required qualifications

• 5+ years of experience in cybersecurity
• Deep working knowledge of threat intelligence or a closely adjacent space
• Hands-on experience as a threat researcher, CTI analyst, investigator, SOC or incident response analyst, sales engineer, product manager, engineer, or product marketer
• Familiarity with the threat intelligence landscape and tech stacks like SIEM, SOAR, TIP
• Stellar writing and storytelling skills
• Experience enabling others through training, demos, or technical content
• Knowledge of how AI is changing threat intelligence
• Familiarity with MCP, APIs, and data platforms
• Market and competitive curiosity
• Ability to point to results in adoption, usage, pipeline, or revenue

Nice to have

• Federal or global government experience
• Experience marketing threat intelligence or fraud platform tools
• Experience marketing data-driven or API-based products
• Customer marketing and advocacy program experience
• Analyst relations experience

Benefits

• 401(k) with Employer Contribution
• Health, Vision, and Dental Insurance
• Health Savings Account (HSA) with Employer Contribution
• Employer Paid Life, Short-term, and Long-term Disability Insurance
• Generous PTO Plan
• 16 paid holidays per year
• Retirement Savings Plan with Employer Contribution
• Employer Provided Private Health Insurance and Healthcare Cashplan
• Employer Paid Life Insurance, Income Replacement, and Critical Illness Protection
• Employee Assistance Program
• 25 days annual accrued holiday
• 8 paid bank holidays

Before you apply

• SpyCloud is not sponsoring visas at this time

About the company

SpyCloud transforms recaptured darknet data to disrupt cybercrime. Headquartered in Austin, TX, it is home to more than 250 cybersecurity experts.