Director, GTM & Growth Marketing

The role

You will build and own the GTM playbook by defining market priorities, channel logic, and financial assumptions. You will lead a team of senior growth marketing managers and partner with GMs to drive growth and execution.

What you will do

• Build and own the GTM playbook
• Define market priorities, channel logic, and financial assumptions in upstream briefs
• Establish clear standards for how launches run company-wide
• Shape content strategy and creative direction with Brand, PMM, and Creative teams
• Act as the primary GTM contact for product portfolio GMs
• Manage GTM resources across business lines
• Partner with international and organic growth teams to align global briefs
• Collaborate across marketing and media teams to measure business impact of marketing spend
• Incorporate market, competitive, and customer intelligence into plans
• Build post-launch feedback loops and drive team efficiency

Required qualifications

• 12+ years of experience in growth marketing or GTM
• Track record of building global-scale GTM systems from the ground up
• Experience across both B2C consumer marketing and B2B or sales-assisted models
• Proven experience building or scaling global GTM playbooks
• Experience managing GTM in multi-product or multi-business-unit environments
• Experience building from scratch
• Strong systems thinker
• Strong strategic range
• Ability to push back, reframe, and redirect senior stakeholders
• Fluent in AI tools

Benefits

• Choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave and family care leave
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 7 Global Employee Resource Groups (ERGs)

About the company

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. The team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal.