Senior Director, Communications

The role

The Senior Director of Communications will set the enterprise communications strategy to drive brand recognition, protect reputation, and accelerate growth. This leader will own the integrated communications agenda across consumer, corporate, executive, financial, and internal audiences.

What you will do

• Define and own the cultural communications strategy
• Lead strategy for identifying and creating cultural moments
• Define and own the always-on editorial strategy across earned channels
• Set the playbook for founder-led storytelling
• Oversee the content engine strategy
• Own the corporate narrative strategy
• Lead cross-functional collaboration with Marketing, Legal, Finance, and Operations
• Manage and optimize external agency relationships and communications budget
• Set the executive communications strategy
• Own the proactive and reactive crisis communications program

Required qualifications

• Bachelor’s degree in communications or related field/experience
• 12+ years of progressive communications experience
• At least 5 years directing and managing agencies, external partners, and cross-functional communications programs
• Track record of building integrated communications strategies
• Proven experience building or scaling founder-led communications programs, executive social media presence, or direct-to-audience content platforms
• Experience managing and optimizing external agency relationships and communications budgets
• Deep executive presence and credibility as a counselor to founders and C-suite leaders
• Demonstrated success leading issues and crisis communications for a public or high-profile brand
• Strong editorial instincts
• Ability to synthesize large volumes of information, analyze data and cultural signals, and translate them into clear, concise, and resonant messaging
• Ability to work in a fast-paced, dynamic environment

Nice to have

• Experience at a culturally relevant consumer brand, high-growth DTC, or lifestyle brand
• Success in owned and social channels, not just earned media

Benefits

• Highly competitive pay + bonus plan
• Three different medical plans
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• Free sweetgreen swag

About the company

Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities.