Senior Manager, Loyalty & CRM

The role

The Senior Manager, Loyalty & CRM owns how sweetgreen earns attention, frequency, and lifetime value across owned surfaces. You will lead SG Rewards and the full CRM ecosystem including email, push, SMS, and in-app. You will define strategy across multiple streams and develop the CRM & Loyalty function.

What you will do

• Own SG Rewards end to end including value proposition, mechanics, tiers, and roadmap
• Sequence loyalty mechanics against the marketing calendar
• Evolve offer logic and discount governance in partnership with Finance
• Define owned channel purpose, message sequencing, and frequency governance
• Partner with marketing teams to create engaging campaigns
• Set audience and segmentation strategy grounded in behavior
• Develop personalization approach in partnership with Product
• Lead strategy and concept for lifecycle programs
• Own the martech roadmap and vendor strategy
• Own the learning agenda and report performance on incremental behavior and ROI

Required qualifications

• 8+ years in CRM, lifecycle, or loyalty, including direct ownership of a consumer loyalty program
• Experience managing and developing a team
• Strong customer analytics skills
• Comfortable with SQL and BI tools
• Fluent in experiment design, holdouts, and incrementality
• Financial acumen to work with program economics models, discount ROI, and P&L impact
• Strategic leadership with a point of view and a concept
• Brand instinct to create programs that drive conversion and brand love
• Comfortable with ambiguity
• Cross-functional leadership to align Product, Finance, Data, Brand, Ops, and Creative

Nice to have

• Hands-on experience with Braze, SessionM, Hightouch, or comparable loyalty and CRM platforms
• Familiarity with a modern data stack (Snowflake, AI)
• Familiarity with decisioning concepts like Next Best Action or Next Best Offer
• Background in restaurant, retail, or another high-frequency consumer category

Benefits

• Highly competitive pay + bonus plan
• Three different medical plans
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• Clear career path with opportunities for development
• Free sweetgreen swag

About the company

sweetgreen is on a mission to build healthier communities by connecting people to real food. They believe real food should be convenient and accessible to everyone.