CRM Manager

Los Angeles, CA. Posted 10 days ago

The role

The CRM Manager owns the growth, planning, and operations of owned channels including email, push, SMS, and in-app. This person sets channel strategy, translates the marketing calendar into comms and offer plans, and builds operating systems to deliver campaigns.

What you will do

Own the strategy, OKRs, and growth plan for each owned channel
Connect channel investment to business outcomes and recommend investment levels
Build weekly channel contribution targets and measurement capabilities
Refine CRM offer strategy and lifecycle programs
Develop audience and segmentation strategies and a CRM personalization roadmap
Own the CRM test roadmap to drive measurable outcomes
Translate the marketing calendar into an integrated CRM comms and offers calendar
Lead CRM campaign planning in partnership with cross-functional teams
Build and maintain the operating system including briefs, intake, and workflows
Manage day-to-day relationships with platform partners

Required qualifications

6+ years in CRM, lifecycle, or retention marketing, with ownership of multiple owned channels
Proven track record of growing channel audiences, engagement, and channel health
Experience building integrated campaign or comms calendars across multiple business partners and streams
Experience building campaign operations, including intake, QA, workflows, and automation
Hands-on experience with Braze, SessionM, Hightouch, or comparable CRM and loyalty platforms
Strong analytical skills including SQL or BI tools, experiment design, and incrementality

Nice to have

Loyalty program experience
Background in restaurant, retail, or another high-frequency consumer category

Benefits

Highly competitive pay + bonus plan
Three different medical plans
Dental and Vision insurance
Flexible PTO plan
401k program
Employee HSA and FSA
Complimentary greens
Clear career path with opportunities for development
Free sweetgreen swag

About the company

Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities.