VP, Retail Media

The role

You will lead retail strategy, content, and marketing plan execution for brands across marketplaces and retail media networks. You will manage retail relationships, mentor specialists, and oversee commerce revenue growth and ad spend efficiency.

What you will do

• Oversee strategy across marketplace platforms including Amazon, Walmart, and Target
• Manage traditional retail ecommerce sites like Kroger and Home Depot
• Accountable for total commerce revenue growth and marketplace market share
• Optimize retail ad spend efficiency and TACoS
• Manage digital shelf visibility, buy-box health, and inventory productivity
• Execute unified retail strategy across 1P vendor and 3P seller models
• Integrate retail media with DTC, Paid Social, and go-to-market initiatives
• Diagnose and solve technical issues with catalog listings and RMN attribution
• Lead a team of ad professionals, retail commerce specialists, and project managers
• Build systems, playbooks, and training to elevate the team

Required qualifications

• 10+ years of experience in retail commerce and marketplace management
• Proven hands-on success with Amazon (1P and 3P), Walmart (1P and 3P), and Target (1P and 3P)
• Extensive, demonstrated experience running campaigns across multiple Retail Media Networks (e.g., Kroger, Home Depot, Instacart)
• Deep understanding of retail media dynamics, digital shelf management, inventory operations, and commerce metrics
• Proven capability to partner cross-functionally with DTC, Paid Social, and general brand go-to-market teams
• Strong leadership skills with a dedicated player-coach approach

Nice to have

• Hands-on experience with automation platforms such as PacVue and Opmtyzr
• Agency experience managing multi-brand client portfolios
• Brand side experience dealing directly with Amazon, Walmart, Target and agencies
• Deep experience with retail data clean rooms (e.g., Amazon Marketing Cloud) and advanced incrementality testing
• Strong opinions on retail media architecture backed by real-world performance data

Benefits

• Career development opportunities
• Recognition programs
• Employee referral bonus
• Hybrid work schedule
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave

Before you apply

• Visa sponsorship is not available for this position, now or in the future
• Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship
• This employer participates in E-Verify

About the company

Swell Media is a group of ad professionals, retail commerce specialists, and project managers. They have partnered with 100+ brands and maintain a vibrant roster of active clients.