Director, Category Growth (General Manager)

The role

The Director, Category Growth (General Manager) is the business owner of a major category vertical. This leader is accountable for the full P&L and long-term trajectory of their category, including supply growth, liquidity, demand activation, monetization, and marketplace health.

What you will do

• Own revenue, contribution margin, liquidity, and growth targets for the vertical
• Develop annual and multi-year business plans, forecasts, and investment cases
• Allocate resources across acquisition, retention, and engagement to maximize ROI
• Drive pricing, incentives, and promotional strategies
• Define the long-term category vision, positioning, and competitive differentiation
• Identify expansion opportunities across adjacent segments, geographies, and seller tiers
• Establish scalable supply acquisition and retention strategies
• Architect the playbook for acquiring, activating, and retaining high-value sellers and creators
• Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
• Hire and develop Category Managers and supporting roles

Required qualifications

• 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms
• Demonstrated ownership of revenue or P&L-level outcomes
• Proven track record of scaling a vertical, marketplace segment, or new business line
• Strong executive presence and experience influencing cross-functional roadmaps
• Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity
• Experienced people leader with a track record of building high-performing teams
• Deep connection to culture-driven or enthusiast categories

Benefits

• medical
• dental
• equity
• discretionary bonuses

About the company

StockX is a Detroit-based technology leader focused on the online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. The platform connects buyers and sellers of high-demand consumer goods using dynamic pricing mechanics.