Social Media Coordinator

The role

This role involves ideating, creating, editing, and executing social-first content for TikTok and Instagram. You will drive engagement and shape the brand's online identity through content focused on sneakers, apparel, trading cards, and vintage items.

What you will do

• Lead daily content creation and posting on TikTok
• Own the owned-content calendar and posting cadence for TikTok
• Manage the creator content process end-to-end
• Oversee post formatting, product tagging, captions, and SOPs for owned content
• Track content performance including views, engagement, and GMV per video
• Coordinate content scheduling with brand priorities and platform campaign calendars
• Lead weekly cutdowns and editing of live content
• Produce category-specific cutdowns for organic and paid channels
• Create celebrity stream cutdowns
• Own and grow StockX’s Trading Cards presence on Instagram

Required qualifications

• 2-4 years of experience in social media, content creation, or a related field
• Deep understanding of TikTok, Instagram and platform-specific best practices
• Strong instincts for what resonates with Gen Z and Millennial audiences
• Hands-on experience shooting and editing short-form content
• Fluency in sneaker, apparel, and broader cultural trends
• Experience with social analytics and performance tracking
• Strong organizational skills and attention to detail
• Clear communicator with a collaborative mindset
• Self-starter who thrives in fast-paced, real-time environments
• Willingness to travel

Nice to have

• Bachelor’s degree

Benefits

• medical
• dental
• equity
• discretionary bonuses

About the company

StockX is a Detroit-based technology leader focused on the online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. The platform connects buyers and sellers of high-demand consumer goods using dynamic pricing mechanics.