Marketing Automation Manager - Canada, Spain, India

The role

The Marketing Automation Manager will own top of funnel systems and campaigns including Pardot, website forms, and nurture programs. This role sits within Revenue Operations and works across multiple departments to manage lead scoring, routing, data quality, and reporting.

What you will do

• Build and send list emails and sequences in Pardot and Knak
• Build and run nurture programs in Engagement Studio
• Set up webinars end to end including registration and follow up
• Load lead lists from events, content syndication and paid social
• Run optimization by testing subject lines, send times and content
• Administer Pardot and its Salesforce sync
• Own links between Pardot, Salesforce, website, Zuddl, Knak, Meta and Google Ads
• Run Clay for enrichment waterfalls and list building
• Own lead scoring, grading, lifecycle stages and handoff rules
• Own the sync between the warehouse, Pardot and Salesforce

Required qualifications

• Bachelor's degree in Marketing, Business, Information Systems or a related field, or equivalent practical experience
• 4+ years in marketing operations or marketing automation
• Pardot administration: Salesforce connector, Engagement Studio, form handlers, campaign sync
• Salesforce fluency: campaigns, lead and contact fields, reports and dashboards
• Built nurture programs and can show what they did to conversion
• Ran a request queue at volume and cut the time per request with templates and automation
• Shipped automations with a workflow builder and LLM tools
• Lead scoring, lifecycle and routing experience, with results
• Working SQL
• Hands on with an enrichment tool such as Clay, ZoomInfo or Apollo
• Knowledge of GDPR and consent management across regions
• Demonstrates AI literacy

Nice to have

• ideally in B2B SaaS

Benefits

• Monthly remote work stipend (home internet costs, electricity)
• Home office equipment package (laptop, keyboard, monitor)
• Home office equipment upgrade (furniture, ear plugs) or membership to a local co-working space
• Sick leave benefit
• Parental leave
• 25 days of annual leave plus local national holidays
• Personal development fund for courses, books, conferences, and material
• Annual international team-building trip
• Quarterly and monthly online get-togethers
• Flexible schedules

About the company

Storyblok is a headless CMS that enables marketers and developers to create and publish content to websites, apps, and AI search. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok.