Marketing Communications Specialist

The role

The Marketing Communications Specialist manages day-to-day email, SMS, and social media communications strategy and execution for retail and wholesale channels. This person evaluates channel performance, manages vendor relationships, and coordinates creative assets to advance marketing strategy.

What you will do

• Manage daily loyalty program communications.
• Build, QA and deploy scheduled email and SMS campaigns.
• Perform pre-send QA on links, personalization, compliance, and timing.
• Build and refine tailored audience segments for digital programmatic advertising.
• Maintain segmentation list hygiene and opt-in/opt-out accuracy.
• Develop and execute testing strategies for campaigns.
• Develop and manage the social content strategy and calendar.
• Optimize communication timing, segmentation, and channel approach.
• Evaluate campaigns for compliance with state cannabis advertising requirements.
• Manage assigned marketing vendor relationships.

Required qualifications

• 2+ years marketing experience
• Familiarity with social media scheduling/publishing tools and platform-specific best practices (Meta, YouTube, TikTok, etc)
• Exceptional organizational skills with strong attention to detail
• Excellent written and verbal communication skills
• Self-motivated with a proactive approach to tasks
• Punctual, reliable, and adaptable to occasional evening and weekend work
• Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds)
• Prolonged periods sitting at a desk and working on a computer

Nice to have

• email/SMS platform experience (Klaviyo, Springbig, Alpine IQ, or similar)
• 1+ years CRM platform experience (Hubspot, Salesforce, etc.)

Benefits

• Paid time off (PTO) including 8 paid holidays per year
• Medical, Dental, and Vision Insurance
• 401k retirement savings plan
• Company paid Short-Term & Long-Term disability
• Company paid Life Insurance
• Employee Assistance Program (EAP)
• Employee referral program
• Commuter benefits
• Product discounts
• Additional compensation incentives (tips, bonuses, etc.)

About the company

Story Cannabis is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana. Founded in 2021 by industry veterans, the company aims to bring hope, happiness, and healing to the world through cannabis.