Ecommerce Performance Marketing Manager, Korea

The role

This role owns the strategy and execution of performance marketing initiatives to grow Stanley 1913 in Korea. The person will manage paid media and online marketplace campaigns to drive traffic, conversion, and revenue.

What you will do

• Lead performance media strategy and execution across Naver, Coupang, and other Korea channels.
• Build integrated media plans, campaign calendars, and budget recommendations.
• Manage campaign budgets, pacing, forecasting, and ROAS.
• Serve as the day-to-day lead with media and platform agency partners.
• Lead campaign execution, optimization, and performance management.
• Align with marketing and sales teams on campaign briefs and asset optimization.
• Champion PDP optimization, keyword strategy, and landing experience improvements.
• Monitor daily and weekly performance and share insights with stakeholders.
• Use performance data and test-and-learn practices to improve results.
• Identify testing opportunities across platforms, audiences, and creative.

Required qualifications

• 8+ years of experience in performance marketing, paid media, digital marketing, or e-commerce in consumer goods/fashion/lifestyle industry.
• Knowledge of Korea digital and commerce platforms, including Naver, Coupang, Meta and other relevant local channels.
• Proven success managing paid media budgets and delivering against revenue, conversion, ROAS, and sales targets.
• Experience with PDP optimization, campaign tracking, attribution, analytics, testing, and performance reporting tools.
• High financial and analytical acumen, including experience building forecasts and managing budget pacing.
• Experience managing agency partners and influencing cross-functional stakeholders in a fast-paced, matrixed environment.
• Bachelor’s degree
• Fluency in written and spoken English

Benefits

• Competitive pay and benefits
• Exposure to diverse industries
• Professional networking and development opportunities

About the company

Stanley 1913 is a brand that creates sustainable products including the Quencher series. It is owned by Morgan Street Holdings, a privately held enterprise with a diverse portfolio of operating companies.