Startale

Go-to-Market (GTM) Manager (Japan/Asia)

Japan. Posted 4 months ago

The role

This person will own how the Startale App reaches, converts, and keeps users. You will drive adoption for the Visa-enabled Startale Card and stablecoin payments through growth marketing and product marketing.

What you will do

  • Drive adoption of the Visa-enabled Startale Card
  • Grow stablecoin payments and on- and off-ramp usage
  • Build campaigns around real spending moments
  • Run acquisition, activation, engagement, and retention across organic, community, and paid channels
  • Partner with Product to sharpen onboarding and the end-to-end user journey
  • Turn technical product updates into content like landing pages, blog, email, social, in-app, and announcement copy
  • Run competitive research and user insights
  • Measure launch and campaign performance against product growth and onchain metrics
  • Stay current on crypto and financial-product regulation in Japan
  • Work with Product Managers, Designers, and Community to ship launches

Required qualifications

  • 4–7 years in Product Marketing, Growth Marketing, or Digital Marketing for a digital product
  • Native-level Japanese
  • Business-level English
  • Experience launching digital products or features end-to-end
  • Strong command of GTM strategy and product positioning
  • Hands-on with multi-channel growth campaigns (organic, community, paid)
  • Analytical ability to measure campaign performance and user behavior

Nice to have

  • Consumer tech, fintech, SaaS, gaming, or Web3
  • Mobile app marketing and product growth
  • Product analytics tools (Mixpanel, Amplitude, Google Analytics)
  • Lifecycle marketing / CRM / user-engagement campaigns
  • Experimentation and A/B testing frameworks
  • Card program marketing: activation and usage campaigns, or co-marketing with a card scheme
  • Experience marketing on- and off-ramps, stablecoin payments, or exchange campaigns in Japan and Asia (fintech or crypto)

Benefits

  • Competitive salary
  • Stock options (depending on the evaluation)
  • Discretionary leave
  • Flexible, remote-friendly working
  • Annual global workation
  • Premium tooling and real budget for AI

About the company

Startale Group is a Japan-born global startup in onchain finance (Web3/blockchain). The company is backed by Sony and SBI.

Go-to-Market (GTM) Manager (Japan/Asia) at Startale | JobZoey