Growth Marketing Manager (Japan/Asia)｜Startale App のプロダクトグロースを牽引

The role

This person will lead product growth for Startale App by managing the entire process from upstream strategy to downstream execution. They will handle go-to-market strategies, growth marketing, and regulatory coordination to deliver products to the Japanese market.

What you will do

• Develop go-to-market strategies for Startale App launches and new features
• Execute growth marketing across organic, community, and paid channels
• Translate technical updates into user-facing content like LPs, blogs, and SNS
• Measure launch and campaign results using product growth and on-chain metrics
• Understand Japanese regulatory environments for crypto and stablecoins
• Coordinate with Product, Design, and Community teams for consistent launches
• Translate regulatory requirements into GTM and messaging strategies

Required qualifications

• 4-7 years of professional experience
• Resident in Japan
• Native Japanese speaker
• Business level English or higher
• Experience in Product, Growth, or Digital marketing for digital products
• Experience executing digital product or feature launches from planning to execution
• Understanding of GTM strategy and product positioning
• Experience executing growth campaigns across organic, community, and paid channels
• Ability to judge by numbers and adjust based on user behavior data
• Strong writing skills and ability to manage multiple projects simultaneously

Nice to have

• Experience in Consumer Tech, Fintech, SaaS, Games, or Web3
• Mobile app marketing and product growth experience
• Experience with product analytics tools (Mixpanel, Amplitude, Google Analytics)
• Lifecycle marketing, CRM, or user engagement experience
• Experience with experiment and A/B testing frameworks
• Experience executing marketing and GTM under regulatory constraints (Japanese Fintech/crypto)
• Understanding of blockchain, digital assets, wallets, and dApps

Benefits

• Stock option system
• Annual company-wide workation
• Irregular offsite work
• Investment in AI tools
• Discretionary leave system

Before you apply

• Must be a resident of Japan
• Reference check will be requested in the final phase

About the company

Startale Group is a global startup from Japan in the on-chain finance (Web3/blockchain) field. They develop and provide products across application and infrastructure layers, including the Startale App.