Growth Manager, Paid Social

The role

The Growth Manager, Paid Social will own paid social and mobile ad network acquisition. You will manage channel strategy, optimization, testing, and measurement across platforms like Meta, TikTok, and AppLovin.

What you will do

• Develop and own strategy and execution for paid social and mobile ad networks
• Manage budgets, pacing, bidding, audience/structure decisions, and optimization
• Build and manage a testing roadmap for media experiments
• Own acquisition landing page experimentation
• Partner with the Performance Creative Strategist on message match
• Implement AI-driven tools and workflows for media ops
• Analyze performance data to identify trends and opportunities
• Report on channel and funnel performance to marketing teams
• Collaborate with Data, Product, Brand, and Martech teams

Required qualifications

• 4-6 years of hands-on experience buying and optimizing paid social
• Deep knowledge of working with MMPs (eg AppsFlyer)
• Experience building and executing testing roadmaps across media and landing pages
• Strong analytical skills
• Strong communication skills

Nice to have

• Experience operating with AI tools or automation
• Experience with mobile ad networks / UA platforms (e.g. AppLovin) or strong adjacent mobile performance experience
• Experience owning landing page / CRO testing for acquisition funnels
• Familiarity with fintech, consumer finance, or another regulated industry
• Experience with incrementality testing, attribution, or media mix measurement
• Experience standing up or scaling additional performance channels beyond social/mobile
• A curiosity and familiarity with AI tools

Benefits

• Compensation (salary and equity)
• Health care benefits
• Complimentary subscription to Stash+ account
• Flexible PTO
• Work-from-home equipment stipends
• Home internet subsidy
• Paid Parental Leave (Primary & Secondary)
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

About the company

Stash is a fintech company focused on democratizing wealth creation through education, advice, and products. They leverage AI and emerging technologies to help customers achieve financial freedom.